From personalized targeted materials to customized kitting, read about the latest trends and solutions that are helping businesses reduce costs and improve response rates.
After extensive review and revision, the Centers for Medicaid and Medicare has at long last published the Physician Payment Sunshine Act final rule. This is the legislation that will require manufacturers of pharmaceuticals, biologic medical products, medical devices and medical supplies to track and report payments, gifts or other “transfers [...]
Americans regard freedom of speech as one of their most fundamental human rights. But, as decades of court cases and legal sanctions prove, free speech is not absolute. That’s true, not just for ordinary citizens, but for businesses, as well. My recent article, “Covering Your Assets: The 4 Best Legal [...]
As another year closes and a new one begins, we’re all busy putting the finishing touches on our 2013 marketing plans. For many of us, those plans include one or more inbound or content marketing initiatives. Inbound marketing – making your company easy to find and engaging prospects with useful [...]
This year’s DMA conference and exhibition promised “everything you want to know about data, customer engagement, and accountable marketing” – and it delivered. DMA 2012 was five days packed full of tips, techniques and tactics for data mining, cross-channel integration, optimizing social media and more. As I listened to keynote [...]
We’ve all heard the tagline to those TV travel ads: “What happens in Vegas, stays in Vegas.” Words you may want to live by, if you’re going there to gamble, party or perhaps even marry on the fly. But, if you’re going to DMA 2012, which takes place October 13 [...]
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