About the author

John Willoughby John Willoughby
John Willoughby joined Iron Mountain in 2011 and serves as the company’s solutions marketing manager for Secure Shredding and Technology Escrow Services. A former Iron Mountain customer himself, he is focused on helping our customers reduce risk to their organization while improving efficiency and driving sustainability. John comes to Iron Mountain from Center Marketing, a consulting company providing B2B marketing services, where he specialized in product and company launch programs Prior to that he has held a variety of marketing management positions at technology companies including Carbon Design Systems, Gryphon Networks, and Cadence. John received a BSEE with high honors from Worcester Polytechnic Institute. His graduate studies are focused on marketing psychology and he is the published author of articles on marketing strategies to create customer value.
My Dog Ate My Homework

I’m old enough to remember stuff. I’m not going to tell you how old or what kind of stuff (which would point to how old). Some of the stuff I will admit to remembering is the...


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Rats and Taxes

I passed an eight foot tall rat on my way to work this morning. Now I do work in the city, and while Boston may not be the cleanest city in the world, neither is it...


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Attack of the Killer Paper

It was bound to happen. In my job I help people shred paper. I encourage people to shred paper. I inspire people to shred paper. And I’m not talking about politely subdividing paper, cutting it into...


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Ode to a Tree

Let’s talk about trees today. Who doesn’t love a tree? They provide shade to protect us from the sun, and fire to cook with. In the spring, they give us a rolling canopy of green and...


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Some Thoughts on Your Wallet, Mars, and My Basement

I am both a good person to market to and a bad person to market to. I am easily amused, but also easily bored. If you are going to reach me as a consumer you need...


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