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David Lowndes
Pharmaceutical Marketers: Temper Your Creativity with Compliance
Most marketers spend a lot of time on the creative aspects of the job – perfecting positioning, tweaking touches and massaging messaging, just to name a few. But, while you’re channeling all that creativity into your campaigns, don’t forget another important aspect of marketing – compliance. Companies in all industries face an ever-growing and increasingly [...]
Finding Fulfillment in Automated Marketing
I just entered the term “marketing automation” in my internet search engine and, within seconds, came up with more than 8 million responses. I didn’t have time to check every one of them, but almost all of those contained on the first three pages related to software. (I suspect that’s true of the remaining pages, [...]
Define, Measure and Involve for Greater Success
There’s no doubt that everybody wants to be successful. But success means different things to different people (and companies). As you start off this New Year, take some time to discuss, not only your marketing strategies and campaigns for the year ahead, but the results you’re hoping to see and how you’ll know when you [...]
A Tale of Two Ponds
At some point in our lives, we’ve all asked ourselves whether we would rather be big fish in a little pond, or little fish in a big pond. It may have come up when considering what college to attend or which company to work for. As it turns out, individuals aren’t the only ones to ask [...]
Business-to-Business Sales Lead Generation: Achieve Balance Between Online and Offline Marketing
Are you scrambling to keep up with new marketing techniques available via social media and other online sources? New technologies, standards, and approaches are evolving at a dizzying pace. While this plethora of new delivery channels and methods has amazing potential, it’s imperative to remember the importance of fundamentals and how vital it is to support [...]
