Three Reasons to Digitize Your Media Distribution

When you work in a business that deals in media distribution, there are many perils. Think about working with a movie reel even just a decade or two ago. Beyond the costs that went into the production, the cost of simply putting it all onto film was monstrous. Sending that reel around the country would cost more than you might expect because you had to ensure proper conditions so the delicate film wasn’t ruined. It would take days to reach its destination. If it was lost or stolen? Forget about it. When film reels were so expensive to produce it wasn’t worth it to keep too many extras lying around.

Now, media distribution can be a piece of cake. You just have to digitize. It might sound complicated, but don’t worry, film conversion specialists are always ready to help. When you do, there are plenty of benefits, but three stick out above all others.

1. Cost of Shipping

Sending traditional analog hard copies through the mail can get prohibitively expensive . With the U.S. Postal Service in its own fit of troubles, shipping isn’t going to get much cheaper either. When you migrate all of your media to digital copies, however, sending becomes easy. Ready to distribute? If you have a good setup in place, the next step is just the click of a button and a quick file transfer. No packaging. Not special storage. No postage required.

2. Speed of Delivery

Beyond the cumbersome nature of old fashioned snail mail, it also takes forever. When you distribute digitally, the speed of many file transfers is fast, you can essentially provide the customer with their media on demand. Whenever they want it, your service is just a few clicks away. As long as you and the customer have enough available bandwidth, even the largest files will take only minutes. It even beats next-day air shipping.

3. Security of Assets

You might not think of traditional distribution as a particularly dangerous way to send things. Overall, it’s probably not. But when you realize that there is so little backup for those hard copies, it becomes a much scarier situation. When you digitize your media, you not only ensure that backups are on hand, but you are also more in control of the situation. Instead of relying on someone else to deliver your product, you can install all the security facets that you desire for the best distribution you can provide your customers.

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