Get the Best of Both Worlds for Data Backup and Recovery

By: In: Data Management On: May 14, 2012
Get the Best of Both Worlds for Data Backup and Recovery

As an IT professional, one of your most difficult jobs is getting senior managers on board with making a change. What can you say? Some people are just set in their ways. The task requires a savvy pro to convince management that changes are necessary to reduce costs and redirect the saving to fund specific projects and innovation, and ensure the success of the organization.

Some of you may find this to be the case for data backup and recovery too. Changes may be necessary given the critical importance placed on enterprise data.

These days, decisions-makers are finding that taking a hybrid approach to data protection is the way to go. Specifically, companies can often mix tape storage and the cloud to get the most effective results possible.

For example, the quick access to data stored in the cloud makes it a perfect technology for short-term information, in other words smaller sets of data that may have to be accessed and recovered often. Tape, on the other hand, is a much better option for archiving needs. The media has a long lifespan, making it a robust technology for long-term storage and a reliable means for complying with industry and government regulations.

There are several tips you can follow to make the case for updating and modernizing a backup and recovery plan.

1. Set a Target

Those in charge of the budget need to know what you plan on doing with the company’s money. So tell them. Of course, your ideas must be shaped by the organization’s objectives.

Continuing with the example of mixing technologies for backing up data, a company’s decision to invest more in tape or an emerging technology, will be determined by its requirements for recovery. If your industry is highly regulated, it’s probably better that you place a higher priority on tape and offsite tape vaulting.

2. Consider Infrastructure and Time

According to experts, companies should think about backup and recovery like this: The time it takes to back up information is on par with the capacity of all applications needed to be protected divided by the performance – measured in terabytes per hour – of a current solution.

To put it simply, part of making the case for making changes to a data protection program will require getting into the specifics. Decision-makers will want to know how effective the new, layered approach will be.

3. Be Sure to Mention the Cost of Downtime

We saved this one for last because it can serve as your “ace in the hole” or the “cherry on top” of a strong argument. Since the decision-maker is looking at a possible deployment in terms of dollars and cents, so should you. Let him or her know exactly what it will cost the company should it be cut off from critical data.

This figure will be different for individual organizations, but in this instance it’s OK to use industry averages to make your case.

Judging by industry estimates, energy firms are most impacted by downtime and can suffer losses of $2.8 million per hour. The average for telecoms is also up there, at $2 million per hour, followed by manufacturing firms, which stand to lose $1.6 million per hour of downtime. Financial firms, meanwhile, stand to lose about $1.5 million per hour when knocked offline.

No company wants to be caught in such a position, and no longer has to be, because innovative and reliable data backup options are available today.


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About the author

Jeremy Suratt

Jeremy is responsible for both product and field marketing for Iron Mountain Fulfillment Services. He has been with Iron Mountain since 2011 and has held several roles in solutions marketing, working with services spanning from collateral pick-pack-and-ship to digital print to data archiving. Jeremy has over 15 years of experience managing and marketing products at leading software and services companies. He holds a Bachelor of Science degree in Computer Engineering from Tufts University. Follow Jeremy on Twitter @jeremysuratt